Setting Prices: Is it Enough or too Little?

If we set it too high – will customers walk away? If we set it too low – will we leave money on the table? The two most common ways I see it done is to; base your price on what everyone else is charging or charge based on your cost. However as a customer we really don’t care what your cost is – we pay for something based on the value that we believe we are receiving.

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