My life is made up of habits. I have a routine for the everyday tasks. Every morning I brush my teeth, make my bed, put the right shoe on first and grab breakfast as I walk out the door. I developed this routine over the years. My habits reduce my time dealing with the mundane decisions of life. But once established, it is difficult to step away from these habits.
If we set it too high – will customers walk away? If we set it too low – will we leave money on the table? The two most common ways I see it done is to; base your price on what everyone else is charging or charge based on your cost. However as a customer we really don’t care what your cost is – we pay for something based on the value that we believe we are receiving.
I am in the process of organizing a seminar series. I made my basic decisions such as target audience, when to offer it, the various topics, and the format. While I laid out my time line and list of action items – my mind starts to wander. That little voice inside my head starts whispering – will anyone show up? Can I deliver? Will people find value? Am I charging too much? Will this format work the best? etc.